Product
One pipeline: plan, draft, approve, publish.
Calendar, AI drafts with media, competitor intel, approval, and a phone companion — for Instagram, TikTok, Facebook, and LinkedIn.
Content plan
AI reads your brand profile and posting cadence, then fills gaps on the calendar. You can generate slots only, or slots with drafts. Existing queued and published posts are left alone.
- Fill this week, next week, or the month
- Per-surface cadence — Reels are not treated like LinkedIn posts
- English or German output, chosen per brand
AI drafts with media
Captions first, then visual prompts, then images or video to match the surface — Reels, Stories, carousels, TikTok, Facebook, LinkedIn. You can edit the caption or the prompt without regenerating everything.
- Manual edits never call the model
- Quota is visible before a bulk run
- Bring your own key on Business
Competitor intel
Watch Instagram, TikTok, and Facebook competitors. Use their posts as input for ideation — SMGR does not copy their media.
Human approval
Members can draft. Admin and Owner approve, reject, or remove. Queued posts stay editable. Connection health warns before a scheduled publish can fail.
Publish surfaces
One calendar. Four networks. Scheduling lives here — Connections is only OAuth and publish toggles.
Reels, Stories, and carousels via Meta. Session reconnect for Stories when needed.
TikTok
Official TikTok publish for the brand’s connected account.
Optional Page publish on the same Meta connection. Never enabled automatically.
Company Pages — not personal profiles — through Community Management.
Mobile companion
Review the calendar, open a post, approve or reject, and reschedule from iOS or Android. Connect networks and manage billing on smgr.at — the companion is for the daily review loop, not a second signup funnel.
Versus a typical scheduler
| Job | Typical scheduler | SMGR |
|---|---|---|
| Fill the week | You invent topics and dates | AI fills gaps from brand + cadence |
| Write the post | You write captions and hunt assets | AI captions and media, then you edit |
| Go live | Often auto-publish on a timer | Only after Owner or Admin approval |
| Watch competitors | Separate tool, or not at all | Instagram, TikTok, Facebook intel in the same workspace |
| Run it from an agent | Not designed for MCP | 32 tools, same permissions, confirm on destructive actions |
See it on your brand
Start a trial, or ask for a walkthrough if you would rather not put in a card first.